The LGBTQ Community Center of the Desert
Position Title: Director of Communications
Reports to: Executive Director/CEO
Compensation: $65K dependent on experience + comprehensive benefit program
Recruitment Date: November 1, 2021 until filled
The Director of Communications will be a member of The Center’s senior leadership team and be responsible for all aspects of The Center’s strategic and day-to-day communications efforts. The director will develop and implement an org-wide strategic communications plan containing measurable goals and objectives, and oversee The Center’s brand and key messages across all communications channels including website, social media, press, content development, e-blasts, development and program campaigns.
Essential Duties and Responsibilities:
- Develop and lead a comprehensive communications and marketing plan, including measurable goals and objectives based on a comprehensive analysis of Center offerings, resources, financials, internal and external stakeholders, and the results of our branding and digital enhancement initiative.
- Develop and maintain a marketing-communications calendar, coordinate communications functions and sources within The Center, and lead special projects, as applicable.
- In collaboration with a consulting firm and key stakeholders, lead the ongoing implementation of new digital assets, messaging toolkit and other elements across all organizational communications.
- Develop comms-related internal policy, protocol and procedural guidelines.
- Provide oversight, guidance and leadership for the Digital Content Manager.
- Oversee and coordinate all communications outputs including digital media (web, email, social media, video previews), direct mail, onsite communications (signage, multimedia), advertising (print, radio, TV, online), etc.
- Create a regular schedule to coordinate with and assist relevant internal departments on marketing-related matters to create necessary outputs and maximize results.
- Establish media protocols and train board, staff and volunteers as necessary.
- Plan and execute press outreach and campaigns including releases, strategic media placement and press conferences as needed. Prep ED/CEO and other leadership staff as needed. Manage all media relations to positive effect.
- In collaboration with other departments, increase Center-produced event visibility, strengthen attendance and participation in pre-identified programs and services, and increase Center membership program through targeted outreach.
- Develop a crisis communications plan; manage all breaking news situations.
- Assess and continually transform website and web channels to achieve specific outcomes and maximize effectiveness.
- Apply strong decision-making, creative-thinking, and problem-solving skills to successfully promote The Center’s mission, services, programs and events.
- Recruit, train, and schedule marketing and communication volunteers including brand ambassadors, bloggers, photographers, graphic designers, video producers, and researchers.
- Seek pro-bono services in branding, marketing, advertising, social media and public relations.
Required Experience, Knowledge and Skills:
- Bachelor degree required with concentration in marketing, communications or business preferred. Other majors, such as Journalism also accepted or equivalent work experience.
- Minimum five (5) years of related experience in marketing or communications, ideally with a non-profit and/or human/social services provider.
- Management experience, including budget creation and analysis, and staff supervision.
- Commitment to inclusive, multi-cultural programming; prior experience working with and in coalition with diverse LGBTQ and/or BIPOC communities with an understanding of intersectional oppressions.
- Knowledge of the latest technology and communications vehicles.
- Excellent written, oral, and interpersonal skills.
- Ability to work in a fast paced, dynamic and collaborative environment.
- Extremely organized with high attention to detail and ability to be self-directed; works well under pressure and moves quickly from task to task.
- Knowledge and understanding of the issues, needs and interests of LGBTQ youth, adults, families and community, including knowledge of the spectrum of gender and nonbinary identity and issues.
- A strong commitment to the mission and work of The LGBTQ Community Center of the Desert.
- Fluency in a language in addition to English desired.
CHANNEL Q is Giving Everyone A Voice
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Born in Los Angeles and raised in Seattle, Lynn Simonson spent 45 years as a dancer and dance instructor in New York City and Europe before choosing Palm Springs to live, and where, today, she exercises her long-time commitment to senior wellness at The Center.
Trained as a classical ballet dancer by former Ballet Russe dancers and at the American Ballet Theater School, after a stint as one of the iconic Radio City Music Hall dancers, she was invited to teach modern and jazz dance (her favorite) in Amsterdam. Over the years, she has since performed with jazz artists, including Bobby McFerrin and Charles Tolliver, and, as a choreographer, worked with such jazz talent as John Coltrane, Count Basie, and Tito Puente.
During her five years in Amsterdam, Lynn also developed her innovative, anatomically-based Simonson Technique of body movement which she continues to teach (New York and Boston next summer, Paris next fall) which she has adapted for her senior fitness classes at The Center. They include: 50+Fit (an all-round senior exercise class), Seated Wellness (chair yoga, an innovative program she developed), and a new program, Better Balance & Brain, a combination of exercises specifically designed to help combat loss of balance and cognition in our aging population.
She has served as a panelist and guest speaker for Dance magazine, as a speaker for various dance conferences, and has served as a judge of dance competitions. Simonson has received awards from American Dance Guild, National Dance Educators of America, Dance, and National Dance Association of USA. She was honored for lifetime achievement in dance by Encore International Festival, Boston Youth Moves, and Dance New Amsterdam.
“Doing what I do for so many years has allowed me to discover the secret of how seniors can easily change the quality of their lives for the better…and imparting that knowledge is the core of my classes,” Lynn says with her ever-present smile.