For more than 25 years I have built a reputation for great style, taste and quality through my namesake firm DANN Inc. I began working on my own as an extra credit project my senior year of school at Drexel University, Nesbitt College of Design in Philadelphia, Pennsylvania. I have honed my craft with clients across the U.S., Canada, Europe, Asia and the Middle East.
After years of creating custom items for client’s homes, the Dann Foley Lifestyle brand was a natural extension of those efforts. I bring a unique global perspective to my designs through years of international clientele, extensive travel and a passion for all things beautiful. For me the idea of home goes well beyond the acquiring of the things, it is a desire to share my idea of “Living Well” with everyone I meet.
From the start I envisioned the Dann Foley Liflestyle (DFL) brand to be high style with my signature 3 A’s of Design… Accessible, Available and Affordable. The DFL licensing program was never meant to be just a name on a label. I design every product myself. Yet, I still consider each license a partnership between the manufacturer and me. The process is a true design collaboration involving all phases from the factory to marketing, to ensure I offer a product that is well made, accessible and beautiful. I have never wanted to create product for a lofty few to sing my praises, I create product that will appeal to buyers and consumers alike.
I have always recognized the power of television as the most useful tool in marketing my work and my brand. Shows like NBC’s American Dream Builders and Showtime’s The Real L Word have given me the opportunity to prove to that I can entertain and inspire viewers about the “Dann Brand.”
In the only 2 years since the Dann Foley Lifestyle licensing programs officially launched (which coincided with the premier of American Dream Builders) I have garnered both industry attention and record sales of some of my products, earning me 5 Platinum and Gold ADEX, Excellence in Design Awards, a Pinnacle Award nomination and, my most coveted nomination to date, the ARTS Award nomination in the product design category.
By combining style, sophistication and my 3 A’s of product design I am offering buyers and consumers alike more than just product, I am offering them a chance to create their own personalized style. My newest bedding lines are a perfect example of how a buyer/consumer can purchase my perfectly curated and coordinated looks for the bed or create their own look by combining my many exclusive patterns, colors and textures into their perfect haven. I am also offering dozens of decorative pillows and shams from the simple to elaborate and gorgeous drapery panels to round out the look for the bedroom or any room of the home.
My lifestyle brand has been a long time in the making because I wanted to get it right… A favorite motto of mine is, any style, anywhere, at any time. I am here to stay!